What Divers Want in 2025

The post-pandemic diver is different. They research more, book later, and expect transparency that previous generations didn't demand.

Sustainability Over Luxury

68% of respondents ranked environmental practices as a top-three booking factor, ahead of accommodation quality. Solar-powered boats, reef-safe sunscreen policies, and no-single-use-plastic pledges are now table stakes.

The modern diver will pay more for less luxury if it means their trip protects rather than exploits the ocean.